Qlik Sense vs. Power BI — The big BI tool comparison
Compare Qlik and Power BI in our structured comparison — with all features, benefits & application scenarios at a glance.
Power BI or Qlik Sense — Which BI tool is better?
Qlik Sense and Microsoft Power BI are among the world's leading business intelligence solutions. Both tools offer extensive functions for data analysis, but differ significantly in their technology, integration, and orientation.
In this comparison, you will receive a neutral, structured evaluation — as a decision-making aid for BI & IT managers who are looking for the right tool for their company.
What is Qlik Sense? What is Power BI?
Qlik Sense
Qlik Sense is a flexible BI platform with a strong associative data model. It enables complex data analyses, visual dashboards and is particularly suitable for data-driven companies.
Learn more about Qlik SenseFunnel AI
All important KPIs
in one place
Funnel AI makes it easy for you to connect, model, and evaluate your sales and marketing data. Analyze all relevant key figures in one tool and automate targeted processes.
✓ Overview of all relevant sales & marketing KPIs in one tool
✓ Optimized for B2B processes
✓ Standard integration with marketing tools such as Google Analytics, Google Ads, and Hubspot
Power BI
Power BI is Microsoft's self-service analytics tool. It is deeply integrated into the Microsoft world, intuitive to use and ideal for companies that work with Excel, Teams or SharePoint.
Learn more about Power BIDirect comparison of BI tool functions
| category | pBi rating | Microsoft Power BI | Qlik Review | Qlik Sense |
|---|---|---|---|---|
| connectivity | 🟢 | Connection to all established data formats and sources. | 🟢 | Connection to all established data formats and sources |
| Data integration/data transformation | 🟠 | Power Query for simple requirements, for more complex scenarios, Azure services (Data Factory, Synapse, etc.) are required. | 🟢 | Integrated ETL/ELT functions for simple and complex data processing within the tool. |
| user-centricity | 🟢 | Strong self-service focus, high user acceptance through familiar Microsoft Office look & feel. | 🟢 | Associative analysis approach, intuitive and user-friendly. |
| Mobile use | 🟢 | Responsive web design + app | 🟢 | Responsive web design + app |
| Operation — On Premise | 🔴 | Power BI Desktop for local development — not recommended for use in OnPrem Server | 🟢 | Qlik Sense Server Client Managed |
| Cloud capability | 🟢 | Cloud-only from Power BI Pro, running exclusively on the Microsoft Azure Platform | 🟢 | Cloud-first approach: Qlik Sense SaaS (AWS), private cloud operation possible |
| scripting | 🟠 | M (query language in Power BI Query Editor) and DAX (Data Analysis Expressions, formula language) for advanced features. | 🟠 | Powerful script editor (SQL dialect) and Section Access for app-based data filtering. |
| mass data | 🟠 | additional DWH/DLH layer recommended | 🟢 | Very good handling and performance for big data requirements |
| reports | 🟢 | Report builder for static reports, extensive visualizations directly in Power BI Desktop. | 🟢 | Qlik Reporting/Qlik NPrinting Add-On for advanced static reports, flexible and extensible reporting approach. |
| ecosystem | 🟢 | High market penetration, strong user base, diverse add-on solutions | 🟠 | Functional third-party extensions, solid and vibrant community |
| prize | 🟢 | Low entry price per user, rising costs with extended use | 🟢 | Scalable pricing model, per user or pro capacity |
| Security/Compliance | 🟢 | Integrated security and compliance features powered by Microsoft's Azure Security. | 🟢 | Comprehensive security features, including detailed access controls and GDPR compliance. |
Qlik and Power BI — costs & licensing models
The costs for business intelligence tools vary depending on the number of users, functionalities and licensing model. Both tools offer enterprise models with advanced features. Here is an overview of the most important information:
Power BI Pro: from 10 €/user/month — ideal for SMEs
Power BI Pro: from 10 €/user/month — ideal for SMEs
Important: For a tailor-made cost calculation, we recommend individual advice — tailored to your license structure, number of users and planned scaling.
Integration, usability & scalability of both BI technologies
Power BI impresses with its intuitive interface and close integration with Microsoft products. Users can get started quickly, especially if Microsoft 365 is already in use.
Qlik provides greater flexibility and control — particularly in complex data architectures. On the other hand, the familiarization is technical, but also more profound.
Which business intelligence tool is right for your company?
Power BI is ideal for companies with Microsoft infrastructure that want to get results quickly and value ease of use.
Qlik is ideal for BI teams with technical expertise who want to analyze complex data relationships and create custom dashboards.
Our recommendation for your BI strategy
Both tools have their strengths. Power BI scores points when it comes to integration, operation and price-performance — Qlik impresses with its variety of analyses and flexibility. The decisive factor is: What are your requirements in terms of data modelling, usability and IT structure? Our team of experts will be happy to help you make the right choice.
Thomas Howert
Thomas has been advising companies on BI technologies for over 10 years.
Get comprehensive advice from our BI expert Thomas Howert
He supports you in selecting and introducing the appropriate BI tool — objectively and practically.
FAQ — Common questions about Qlik & Power BI
Power BI is easier to implement and better suited to self-service approaches.
In many cases, yes — especially with enterprise use and individual scaling.
Can I use both tools in parallel?